Will you brave the blue?
Love it? Loathe it?
Let’s be honest - blue cheese has a bit of a reputation.
In fact, two thirds of Brits who say they hate blue cheese, have never even tried it.
While 89% of us proudly call ourselves cheese lovers, many stick to the familiar – 39% don’t go beyond eating a mild cheddar, rising to 60% of Gen Z.
Even among self-proclaimed food adventurers, there’s a tendency to play it safe. Half of Brits say they’re adventurous eaters… yet usually choose what they already know. And while Gen Z claim the top spot for being the most daring when it comes to food, 43% have never even tried Stilton.
Will You Brave The Blue?
We’re on a mission to shake up perceptions of Stilton – sparking curiosity, busting myths, and encouraging more people to experience this iconic British cheese for themselves.
Because how can you really know…if you’ve never tried it?
Love it or loathe it, just try it and you might surprise yourself.
Go on. Brave the Blue.